Kinela - Artificial Intelligence in Advertising
The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020. Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality. Kinela proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Kinela provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants. We present to you the Kinela project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Kinela is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
- Token Sale: 105,000,000 KDCC
- Partnerships: 42,000,000 KDCC
- Team: 31,500,000 KDCC
- Reserved: 21,000,000 KDCC
- Community: 10,500,000 KDCC
- Total Supply: 210,000,000 KDCC
Kinela aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Kinela allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result in terms of advertisers’ budget efficiency and publishers ads revenues. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.